4sight Health November 4, 2025
Welcome to the latest installment of 4sight Health’s series, How Healthcare Revolutionaries Think. Our interview series profiles healthcare instigators who believe that outcomes matter, customers count and value rules.
Open enrollment season is upon us, and no one is happy. Employers don’t like it. Employees don’t like it. Health insurers don’t like it. Medicare beneficiaries don’t like it. Medicaid recipients don’t like it. People with ACA coverage don’t like it.
Why? First of all, signing up for health insurance is a hassle. Passwords, logins, benefits design, coverage options, premium levels, copays, provider networks, dependents and more. No one would intentionally build such a byzantine system to sell or purchase anything. It makes buying a car seem like a dream.
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