How healthcare organizations can find a balance between personalization, data privacy and HIPAA compliance

MedCity News August 22, 2022
Mateusz Krempa

Here are three considerations for ways HIPAA can navigate the intersection between personalization and data privacy while meeting regulatory requirements.

The one-size-fits-all approach is outdated: there are more avenues for healthcare providers and payers to engage with patients and future customers. Yet, problems with navigating patients’ interactions while respecting their data still exist.

According to the McKinsey report, patients are expecting a personalized engagement with a coherent customer experience throughout their healthcare journeys and coverage transitions.

Here are three considerations for ways HIPAA can navigate the intersection between personalization and data privacy while meeting regulatory requirements.

Understand the rules and regulations

HIPAA is constantly evolving since the Department of Health and Human Services (HHS) regularly adjusts the regulations to meet...

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