Oliver Wyman November 6, 2024
The Blue Cross Blue Shield Association represents 33 health plans. They’ve come together on issues like mental health to share best practices across markets.
Creating change in healthcare is not easy. That’s especially true considering stakeholders often view the same issues through different lenses.
“Our cost is someone else’s revenue, and that’s always been true,” Kim Keck, President and CEO of the Blue Cross Blue Shield Association told Oliver Wyman’s Rachel Zeldin in this video interview. But that contrast shouldn’t...
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