Senior Housing News May 28, 2024
Senior living operators are evolving sales and marketing, and dining is taking a larger role in helping showcase a community to prospective residents.
Dining rooms, chef-prepared meals and culinary-focused amenities have long been a feature in senior living tours. But in 2024, culinary teams are stepping up to captivate prospects with health-focused, organic options and food-related programming like tableside service or cooking demonstrations.
That’s because the very nature of how prospects and their families interact with communities is changing as prospects expect more services, programming, and lifestyle options — and are often well-versed in a local area’s senior living options the moment they walk through the front door.
“In existing buildings we have, it’s about how do we get the...
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