How Generative AI Is Changing The Future Of Work

How generative AI is changing the nature of work

Generative AI will likely transform workplaces across the global economy. It is eliciting a range of reactions — from optimism about unparalleled productivity gains and expanded creativity to fears about job loss and people’s sense of purpose.

Across industries, generative AI already is augmenting human capabilities. Legal firms use it to synthesize case law; marketers leverage it for targeted campaigns; scientists harness it to accelerate discoveries. However, mass adoption of generative AI does not automatically guarantee mass productivity. Some of the greatest historical innovations — from the printing press and the steam engine to electricity and the internet — revolutionized productivity even as they...