PYMNTS.com April 2, 2025
Can AI effectively replace a human teammate?
Researchers from Harvard, Wharton, Procter & Gamble and other institutions did an experiment to find out. They asked 776 professionals from P&G to come up with new product ideas and measured their performance. Half used artificial intelligence (AI) and the other half didn’t.
The results? “AI significantly enhances performance: Individuals with AI matched the performance of teams without AI, demonstrating that AI can effectively replicate certain benefits of human collaboration,” the researchers said in a March 2025 research paper. “Moreover, AI breaks down functional silos.”
When it comes to effectiveness, employees and teams using AI were also three times more likely to suggest product ideas in the top 10% of solutions, based on...
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