Oliver Wyman September 27, 2023
Their embrace of digital health tools and shared data can help the industry pivot to a business model of promoting wellness
This article originally appeared in the World Economic Forum on September 26, 2023.
The global healthcare industry has been very slowly evolving its business model from one centered on caring for the sick to one that fully embraces wellness. Generation Z is about to kick that transformation into high gear.
Born between 1997 and 2012, Gen Zers make up about 20% of the US and 25% of the global population, but so far they account for just 3.3% of total healthcare spending. That’s partly because they are younger and healthier than most. But they also aren’t getting the kinds...
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