USA TODAY December 26, 2022
In doing so, digital health products stand to benefit a far greater swath of society, even those who aren’t wearing wearable apps.
The marketing for the Apple Watch says it all: “A healthy leap ahead.” “Here’s to a healthier you.” “The future of health never looked so good.” The Apple Watch, like countless other digital health apps and wearables, is selling itself with an implicit promise of individual empowerment: that we can use this health information to take specific actions – exercising so that your heart rate reaches a certain elevated threshold, for example – that will lead to better health.
But in pitching and promising health to the individual, companies that make apps and wearables, and the customers...
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