MedCity News September 9, 2024
In an age where consumers have more options than ever about where to receive their care, improving the financial experience through embedded finance can give providers an advantage in an increasingly competitive marketplace.
For years, there has been discussion around consumerism and the need to improve the patient financial experience, with a focus on providing consumers with the same financial options they’ve come to expect in other areas of their lives. One approach that needs more exploration is how to seamlessly embed finance into the patient financial journey.
What is embedded finance?
EY defines embedded finance as “the integration of financial services or products, such as payments, within a nonfinancial services company’s customer value chain.” This gives companies the...
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