Visual Capitalist April 25, 2022
Carmen Ang

In 2021, the Big Five tech giants—Apple, Amazon, Google (Alphabet), Meta, and Microsoft—generated a combined $1.4 trillion in revenue.

What are the sources of this revenue, and how does it breakdown?

Below, we’ll dive into the main ways that these big tech giants generate revenue, and take a look at how much their revenues have increased in recent years.

Breaking Down Big Tech’s Revenue Streams

As we’ve mentioned in previous editions of this graphic, there are two main ways that big tech companies generate revenue:

  • They either sell you a product
  • Or sell you as the product to advertisers

Apple, Microsoft, and Amazon fall into the first category—like most traditional businesses, these companies offer customers a physical (or...

Today's Sponsors

LEK
ZeOmega

Today's Sponsor

LEK

 
Topics: Technology
How To Build An AI Strategy That Works For Your Employees
Visualizing Big Tech Company Spending On AI Data Centers
Design And Technology Industry Pros Predict Top AI Trends For 2025
Anatomy Financial Raises $19 Million to Expand Billing Solutions for Healthcare Practices
Cybersecurity Trends And Priorities To Watch For 2025

Share This Article