Fierce Healthcare June 4, 2024
NEW YORK CITY— Health plans and employers are flooded with pitches from digital health solutions.
Payers and self-funded employers want to cut through the noise to find solutions that offer a compelling value and lead to measurable outcomes that improve the health of their members and employees.
In an increasingly competitive digital health market, it’s important for startups to understand what problem health plans and employers are trying to solve and how their solutions can meet those needs, founders say.
Four years ago, when the Centers for Medicare and Medicaid Services began allowing produce to be offered as a benefit to health plan members, FarmboxRx founder and CEO Ashley Tyrner said she initially pitched her company’s services to health...
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