Home Health Care News March 12, 2025
Joyce Famakinwa

Friendly Faces Senior Care is proof that a home care company doesn’t need to be a large franchise network in order to see continuous growth.

In the market that Friendly Faces Senior Care serves, the Houston, Texas-based provider has succeeded in becoming a recognizable brand.

“We became known across town as — we are mostly ladies — the ladies in pink,” Friendly Faces Senior Care CEO Qiana James said, referencing the company’s uniform and visual branding.

The company has also set itself apart by specializing in delivering home-based care to patients living with Alzheimer’s and dementia. Currently, roughly 6.7 million people in the U.S. are living with Alzheimer’s, according to the Alzheimer’s Association.

James appeared on the latest episode of...

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