How CRM technologies drive a connected patient experience: 5 insights

Becker's Healthcare September 22, 2020
Jackie Drees

As technology continues to fuel changes in consumers’ healthcare expectations, a customer relationship management (CRM) system can help hospitals and health systems create a more tailored patient experience, which they have come to expect from other industry interactions.

During a Sept. 9 webinar hosted by Becker’s Hospital Review and sponsored by Cerner and Salesforce, industry experts discussed how CRM technologies enrich patient interactions by pulling insights from their health data and communicating with them via their preferred modalities.

The speakers were:

• Peter Yates, senior director of HealtheCRM at Cerner
• Joshua Newman, MD, senior vice president of healthcare and life sciences at Salesforce

Five takeaways:

1. A clinically-informed CRM drives a connected healthcare experience for consumers. A clinically-informed...

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