Harvard Business Review July 19, 2021
It’s not a cure-all, but it does have the potential to address many of the risks and root causes.
Summary.
As digital disinformation grows more and more prevalent, there’s one emerging technology with the potential to address many of the root causes of and risks associated with misleading and manipulated media: blockchain. While it’s no panacea, blockchain can help in three key areas: First, a blockchain-based system could offer a decentralized, trusted mechanism for verifying the provenance and other important metadata for online content. Second, it could enable content creators and sharers to maintain a reputation independent of any publication or institution. And finally, it makes it possible to financially incentivize the creation and distribution of...
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