Behavioral Health Business November 19, 2025
It can be a perilous balancing act for behavioral health providers looking to disrupt the status quo through innovation.
On one hand, novel concepts have the potential to genuinely move things forward for the organization or for its patients. But on the other hand, providers have to work within the confines imposed by the payer and regulatory environments.
If this balance falls out of alignment, it could spell disaster for that company.
“The goal is always to try to do something that balances being unique enough for your program but also standard enough that you can do it with everyone,” Lauren Morrell, co-founder and CEO of Willow Health, said during a panel discussion at INVEST 2025.
Willow Health provides virtual...
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