Forbes February 25, 2025
Kiri Masters

Retail’s AI revolution is entering its third wave. After predictive AI and generative AI, autonomous agents capable of completing shopping tasks without human intervention are emerging as the next frontier. Salesforce’s latest industry research reveals that 32% of consumer goods companies have already fully implemented generative AI, with digital commerce as a primary focus area. As the technology evolves from answering questions to taking action, brands and retailers face urgent decisions about how to adapt...

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Topics: AI (Artificial Intelligence), Provider, Retailer, Technology
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