Senior Housing News June 18, 2024
Andrew Christman

Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents.

Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to break the mold and appeal to their wants and needs in new ways. Those methods were on full display in the 2024 Senior Housing News Aspect Awards, which showcases creativity and forward-thinking ideas in sales and marketing.

The winning sales and marketing efforts – from operators including Arrow Senior Living, Beztak and Discovery Senior Living – show what new approaches operators are using to win...

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