How Apple is playing catch-up on integrating genAI into its products

Computerworld May 22, 2024
Scot Finnie

Siri will soon receive a new brain based on OpenAI’s ChatGPT. But there’s a lot more to come.

Apple has been tardy in developing and announcing its plans for using generative AI (genAI), but so what? Apple has been late before in jumping on important tech trends and it has caught up. The arrival of genAI tools and platforms over the past 18 months has been the biggest shift in tech since the advent of cloud computing, and Apple’s Siri is a pathetic example of a virtual assistant in desperate need of a new brain.

Those two realities have led to a lot of criticism by analysts and the media in recent months about Apple’s non-existent AI strategy, and the...

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