PYMNTS.com December 23, 2024
In 2024, artificial intelligence (AI) evolved from theory to practice in the retail industry, changing the way businesses interact with customers, manage operations and develop products. From inventory management to virtual shopping experiences, AI has become essential for retailers looking to stay ahead. Here are ten key ways it reshaped the industry this year.
1. Chatbots Take Over Customer Service
Retail giants like Amazon and Walmart expanded their use of AI assistants to improve customer service. Amazon’s “Rufus” offered tailored product recommendations. While effective overall, these tools faced occasional errors, underscoring the need for ongoing refinement.
2. Generative AI Drives Shopping Trends
Generative AI tools like ChatGPT played a significant role in holiday shopping, helping consumers find products and deals...
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