How AI Is Quietly Transforming E-Commerce Search And Discovery

Forbes December 22, 2024
Darpan Munjal

In the age of Google and now ChatGPT, we take quality search for granted. We’re used to having information at our fingertips, but this ecosystem of instant gratification hides complex processes that enable us to find what we’re looking for.

Maybe because of search’s ubiquity, good search and discovery is often overlooked in e-commerce. But getting this element right can have a huge impact on your business. Effectively matching customers and products increases conversions and reinforces trust and loyalty as customers realize you’re relevant to their needs. Increasingly, AI is driving a revolution in search and discovery, being implemented by everyone from Amazon to Shopify to personalize search results and allow for deeper categorization of products that reaches beyond standard...

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