Forbes November 29, 2024
In 1998, Yahoo, the internet titan of the tech industry in the late 90s and early 20s, said no to a chance to buy Google for $1 million. In 2002, Yahoo tried to buy Google for $3 billion and when Google said it wanted $5 billion, Yahoo again said no. Today, Alphabet, Google’s parent company, has a market capitalization of just over $2 trillion and Yahoo, on the other hand, was acquired by Verizon for $4.48 billion in 2017.
That Yahoo-Google dance of over 20 years ago tells the story of how a single decision could make or mar a business. While some bad business decisions aren’t fatal, most come with devastating consequences. This is why effective decision making remains...
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