Chief Healthcare Executive January 12, 2025
The healthcare ecosystem is at an inflection point: one where designing outreach for equity must be accounted for not as an afterthought but as a priority.
There was a collective gasp recently when the Medicare Advantage Star ratings dipped for the third consecutive year.
That makes aligning focus with CMS priorities – especially newer ones around promoting health equity – more critical than ever for sustained success.
That’s easier said than done. Meeting patients and members where they are has been an edict for years, but for far too long “strategies” to do just that are list-pulls and batch-sends to thousands of people who have been targeted simply by care gaps or need for an annual physical.
Traditional methods of...
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