Health Populi October 21, 2019
Jane Sarasohn-Kahn

The market for caregiving is growing and the business community has, finally, begun to pay attention. The Washington Post referred to this market as a “gold rush” to design smart shoes, custom razors and technology for the “over-65 crowd.”

Caregiving in the U.S., the seminal report from AARP, estimated that 43,5 million adults in the U.S. had provided unpaid care to an adult or child in the past year, about one in five people being caregivers. Over half of caregivers are women, and are about 49 years of age on average. Caregivers spent over 24 hours a week providing care go loved ones, and particularly time-intensive for spouses and partners.

Most caregivers help a loved one with at least one...

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Topics: Market Research, Patient / Consumer, Provider, Trends, Wellness
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