Senior Housing News November 18, 2024
Tim Regan

A Place for Mom CEO Tatyana Zlotsky has been busy since she took the reins of the New York City-based company in April – all in the service of improving the company’s relationships with senior living operators.

In the last few months, APFM leadership has sought to make its online community search and referral process more friendly for senior living operators and families. Recent changes include restructuring its senior living advisor role for the first time in 10 years, and the creation of two new specialized teams meant to better connect communities and prospects.

The company’s leadership also now includes the top leader of a former senior living operator: Margaret Cabell, who previously worked as CEO of Harmony Senior Services...

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