Home Health Care News July 26, 2024
Audrie Martin

Opening its doors in 2017, Oklahoma City-based Accentra Healthcare has experienced relatively quick growth. Offering services such as registered nurse-led home health and hospice care, the company went from zero to nearly 750 patients across its service lines throughout the state of Oklahoma in just seven years, according to CEO Trent Smith.

But growth brings about its own set of challenges. In the home health care sector, just like many other agencies, Accentra was struggling with high turnover rates. While the usual turnover rate in the industry is around 30%, Accentra was experiencing rates reaching nearly 35%. Smith realized that he needed to take action.

One of the major obstacles in retaining staff, as identified by Smith, was the increasing...

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