Becker's Healthcare March 13, 2025
Pediatric health system marketing chiefs told Becker’s they connect with patients on a human level by being authentic and highlighting real-life stories.
Branding agency Monigle recently ranked the top 25 pediatric hospital and health system brands for human connection. Becker’s reached out to the organizations to ask: “What is your most successful marketing initiative in connecting with patients on a human level?”
Angela McPike. Senior Vice President of Marketing and Communications at Texas Children’s (Houston): At Texas Children’s, our goal is to earn the trust of our patients and their families via omnichannel, always-on content. Our marketing efforts are brought to life through patient stories featuring the life-changing care delivered at Texas Children’s every day with highlights of our renowned...
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