Hospitals’ Medicare Advantage market share is decreasing. Here’s how Geisinger is bucking the trend

Becker's Healthcare March 18, 2024
Jakob Emerson

Health system-owned Medicare Advantage enrollment continues to grow overall, but providers’ share of the national MA market currently sits at 13%, compared to 17% in 2019.

Becker’s sat down with Geisinger Health Plan’s Chief Medical Officer, John Bulger, MD, to talk about how the organization employs a “care and coverage” strategy to continue to grow its Medicare Advantage membership.

Listen to the full podcast with Dr. Bulger here.

Question: What does Geisinger Health Plan’s Medicare Advantage strategy entail in 2024?

Dr. John Bulger: There’s been a large increase in competition nationally and certainly within Pennsylvania over the last five to seven years in the Medicare Advantage space. Large national payers are very active now in Pennsylvania.

Strategically, we are...

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