Becker's Healthcare November 10, 2023
Giles Bruce

Health system executives told Becker’s they weren’t surprised by Amazon’s latest healthcare inroad, One Medical for Prime, but said their own virtual care potential extends beyond what the tech giant offers.

Amazon launched the new platform Nov. 7, allowing Prime members to add One Medical subscriptions for an extra $9 a month and get unlimited on-demand virtual visits. Amazon acquired the membership-based primary care company in February for $3.9 billion.

“Anything that can make healthcare easier to navigate and create access is a win,” said Jeffrey Sturman, senior vice president and chief digital officer at Hollywood, Fla.-based Memorial Healthcare System. “This new offering from Amazon is smart and certainly supports the way we all need to think about delivering better...

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