STAT June 16, 2022
Mario Aguilar and Mohana Ravindranath

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Facebook is getting sensitive health data from hospital websites

A tracking tool installed on many hospital websites has been gathering patients’ sensitive information and sharing it with Meta’s platform Facebook, an investigation from The Markup finds. Out of 100 top hospital sites, 33 had installed a tracker called Meta Pixel that sends the social media giant data, in exchange for analytics about the ads that health systems place on Facebook and Instagram.

The tracker sends Meta data when people schedule appointments, which could include IP...

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