Hospice News February 27, 2025
Holly Vossel

Hospices have opened doors to some of the most innovative opportunities around community and public education to help dispel barriers to greater awareness of their services.

The ability to increase public awareness and community education efforts was cited as the third top concern by 16% of 112 hospice professionals who participated in this year’s Outlook Survey by Hospice News and Homecare Homebase. This challenge superseded consolidation trends in the hospice market and changing payment dynamics.

The second piece of this three-part Hospice News series will explore the leading issues in hospice marketing and community outreach in 2025. Providers have greater opportunities to expand their reach now than they ever have historically, indicated Debbie Shumway, executive director at Arizona-based Hospice of...

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