Home Health Care News June 7, 2022
Andrew Donlan

The private equity-based HomeFirst Home Healthcare is cognizant of the sub-par rates that Medicare Advantage (MA) plans pay for home health services, as are nearly all other home health agencies in the country.

It’s also one of the reasons behind its most recent acquisition.

What may make HomeFirst a bit different from others is how they plan to go about MA over the next few years. Where some home health providers are starting to decline MA cases when or where there’s staff shortages – instead favoring Medicare fee-for-service – HomeFirst is hoping to drive efficiency through software to adapt to the rates.

Particularly in Tennessee, where HomeFirst is based, MA is taking over as the dominant payer, HomeFirst President and...

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Topics: Insurance, Medicare Advantage, Mergers & Acquisitions / JV, Post-Acute Care, Provider, Trends
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