Home Health Care News November 4, 2025
Referrals are home health providers’ “lifeblood” – but the referral landscape has become increasingly challenging, requiring providers to restrategize and differentiate themselves.
To thrive in a rapidly evolving referral landscape, including the rise of Medicare Advantage and reimbursement pressures, providers are forced to accept different patient populations and find ways to stand out to potential referral partners.
The referral landscape has transformed, in part, through increased automation that drives referrals to specific providers, according to Rexanne Domico, president and CEO of Interim HealthCare. Overall, it’s become more difficult for providers to forge relationships.
“The biggest obstacle in a lot of places, if you’re looking for volume referrals, is access,” Domico said at Home Health Care News’ FUTURE conference. “Getting into...
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