Home Health Care News October 20, 2020
Andrew Donlan

As Medicare Advantage (MA) enrollment explodes and plans begin to offer more benefits to members, home health and home care agencies alike need to prove their value in order to gain new business.

Specifically, home health providers need to demonstrate how they can lower costs and potentially add members for MA plans.

“The important thing is to make sure that we understand the Medicare Advantage plan’s goals, and what the value proposition that home health agencies can provide to them is,” Jeff Aaronson, the consulting director at McBee Associates, said Monday at the National Association for Home Care & Hospice’s (NAHC) 2020 conference.

Wayne, Pennsylvania-based McBee Associates is a health care services and consulting firm that offers financial, operational and...

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