Home Health Care News September 16, 2024
Home care companies are constantly looking for new growth avenues and expansion opportunities. In order to reach new heights, leaders at companies like TheKey, Comfort Keepers and Nova Leap are exploring various strategies to scale their businesses.
For TheKey, this means focusing on three main areas. One of these areas is the company’s “boots on the ground” sales force.
“That is in every market that we serve clients in today,” Melissa Reyes, president of the west division at TheKey, said during a panel discussion at Home Health Care News’ FUTURE conference last month. “That has always been a big part of our structure and our model. Currently, we have just over 85 sales representatives across the nation, and really they’re...
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