ICT&health July 18, 2024

A pharmacy will be the first in the Netherlands to start using digital assistant ‘Alicia’ in the form of a hologram next month. The pharmacy hologram at Stroomz Strijp pharmacy in Eindhoven can answer questions and explain how to apply an ointment, for example. When the hologram can’t provide an answer, the patient can still talk to a real pharmacy assistant. She will be standing by in a studio and can answer questions remotely and on screen. The hologram Alicia looks like a real person, but she is computer-generated.

Except for the hologram, the Eindhoven pharmacy is otherwise unmanned. The pharmacy hologram is a so-called “deepfake. The hologram Alicia looks like a real person, but she was conceived and created...

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