HIT Consultant October 21, 2024
Fred Pennic

What You Should Know:

Blue Shield of California and Salesforce are joining forces to tackle a major pain point in healthcare: the lengthy and often frustrating process of prior authorizations.

– The new AI-powered platform solution, built on Salesforce Health Cloud, aims to deliver near real-time prior authorization decisions, streamlining healthcare delivery and improving patient experience.

Addressing the Burden of Prior Authorizations

Prior authorizations are a common practice in healthcare, ensuring that treatments and services are medically necessary and cost-effective. However, the current system is plagued by inefficiencies, often leading to delays in care and patient frustration.

The American Medical Association reports that 78% of physicians find prior authorization issues can cause patients to abandon treatment altogether....

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