Advisory Board November 7, 2024
During the 2024 HLTH conference, Blue Shield of California and Salesforce announced a new partnership aimed at simplifying and streamlining the prior authorization process — a long-standing and well-known pain point for many physicians.
Case study: How BCBS of South Carolina Created a Live Prior-Authorization Tracker
Blue Shield of California partners with Salesforce on prior authorization
According to Fierce Healthcare, prior authorization continues to be a pain point for many physicians who are already struggling with limited time and resources. Patients can also be negatively impacted if they are forced to wait for critical services. In a recent survey from the American Medical Association, 78% of physicians said prior authorizations can cause patients to skip care.
“It’s just really...
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