Healthcare IT News March 29, 2016
There is probably no better illustration of the difficulties of predicting human behavior than the current Presidential election cycle.
Polling organizations spend millions of dollars building models and surveying voters to make their predictions of the outcomes of primaries and caucuses, only to end up surprised (and sometimes embarrassed) a couple of hours after the polls close. Candidates also hire experts and spend millions more dollars building messages they hope will resonate with voters, then spend their post-election remarks explaining why they missed the mark.
It all comes down to the old adage “actions speak louder than words.” No matter what people say they want, or well-meaning experts believe they want, there is no better indicator of what...