Senior Housing News December 9, 2024
Austin Montgomery

Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an easy feat.

Operators must contend with local market competition, sometimes within new markets; balance sales and marketing tactics to raise brand awareness; and leverage seemingly every department involved in community operations to net strong lease up.

It’s no secret that a community’s first year is important – according to a recent report from NIC MAP Vision, that time is “decisive in setting the trajectory” toward long-term stabilization and future operating performance. Data shows that occupancy gains tend to level off after the first year of operations, and newer communities with stronger lease-up momentum in the...

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