Healthcare Finance News February 3, 2025
Mass personalization at scale can be done through technology, says Mudit Garg, CEO and cofounder of Qventus.
There’s always been personalization for every patient, said Mudit Garg, CEO and cofounder of Qventus. But personalization at scale requires technology.
Over the last 10 to 20 years, many technical systems have been built that allow for mass personalization. For instance, every customer has a personalized experience with Amazon.
“I think that same approach can be applied to learning on each patient’s needs and their journey and anticipated path, but scaling the operational pieces in a way that it doesn’t require manually doing every step of that,” Garg said.
This unlocks opportunity and potential for patients, physicians and nurses, as well as financial...
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