Healthcare IT News August 30, 2024
Integrating partnerships and promoting workforce development in the communities CareFirst BlueCross BlueShield serves is helping address the social drivers that affect health outcomes, says President and CEO Brian Pieninck.
Creating new opportunities for patients in their day-to-day lives can help improve health outcomes, says Brian Pieninck, president and chief executive officer of CareFirst BlueCross BlueShield of the Mid-Atlantic.
To address the “inextricable link” between economy, environment, community and people’s health trajectories – social determinants of health or, Pieninck’s preferred terminology, social drivers of health – the healthcare industry must address its structure. Aiming for progress and then course correcting are necessary to break barriers for those struggling to access the $4 trillion healthcare industry, he says.
For example, recent events...
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