Healthcare Finance News February 3, 2020
As commercial health plans and others fortify their strategy for preventive care, one opportunity is to leverage an existing retail footprint.
Commercial health plans, self-funded employer plans, and government agencies are fortifying their strategies for immunizations and other areas of preventive care. One opportunity to address these is to gauge the impact of an existing retail footprint as part of a patient-centric distribution approach.
In some cases, employers and commercial health plans have leveraged the clinical pharmacy services of a retail organization, and pursued partnerships with immunization registry data providers, commercialization agents, and patient-engagement technology platforms to address targeted needs within their member populations.
The challenge is how to tie consumer behavior into a profile that allows for the targeting...
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