Forbes August 31, 2020
Yesterday, as my wife and I were doing a biweekly TargetTGT-run, I was attracted to an end-cap display, looking very much like a new Target private label brand. Its simplicity, and elegantly designed packaging, great presentation, along with the slightly cheeky name Hims & Hers looked very on-brand for Target. Make no mistake, it is not theirs.
According to Hims representatives, the corporate parent “Our products can be found in Target stores across the nation and on Target.com.” And after a little more digging I unmasked an interesting, even groundbreaking story, that had eluded me up to that moment.
Launched in November of 2017, the brand founded by Andrew Dudum goes where few brands have dared. It combines both branded...
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