CNBC January 10, 2025
Key Points
– Employers are increasingly requiring workers on GLP-1 medications to enroll in nutrition and lifestyle coaching programs.
– Startup Virta Health saw 60% revenue growth last year, topping $100 million, driven by demand for its employer weight loss management program.
– Rival startup Omada Health partnered with Cigna’s Evernorth division on the EncircleRx program which grew fourfold to 8 million covered lives.
– The rapid growth for Virta and Omada is fueling speculation the startups could go public in 2025.
A few years ago, when Virta Health founder and CEO Sami Inkinen approached employers about leveraging the company’s nutrition-oriented digital diabetes program for obesity-related weight loss, most companies weren’t ready to commit.
Now, more employers are all...
Today's Sponsors
Today's Sponsor