Becker's Healthcare July 18, 2025
HHS says it has launched a study into “misleading” Medicare Advantage marketing practices “and the harms they cause to individuals.”
“In recent years, concerns about aggressive and deceptive marketing practices in Medicare Advantage have become more pressing,” the HHS OIG wrote in July. “These concerns have focused on agents and brokers used by Medicare Advantage plans who target and mislead seniors, at times enrolling them in plans without their knowledge or directing them to plans that substantially increase their out-of-pocket costs.”
The study will focus on complaints received by CMS from 2020 to 2024, specifically looking at the actions taken by agents and brokers that led to the complaints and the incentive structures that encouraged brokers to change individuals’ enrollments....
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