HHS Releases Recommendations On Online CRM Tracking Tools
Hospital & Healthcare Management December 5, 2022
The Privacy, Security, and Breach Notification Rules of HIPAA, which apply to regulated companies and business partners when employing online monitoring technology, are highlighted in a bulletin from the U.S. Department of Health and Human Services.
These tracking systems have raised various questions about the security of patient data and led to a number of class-action lawsuits, posing a new problem for healthcare companies.
HHS has released a new advisory that discusses how online monitoring tools like Google Analytics and Meta Pixel gather data on how people engage with websites and mobile apps operated by entities subject to HIPAA regulations. The organisation states that governed entities are not permitted to use tracking technologies in a way that may result in...