Healthcare IT News December 2, 2022
Andrea Fox

The agency issued a bulletin clarifying that a notice of pixel use does not permit PHI disclosure, and when HIPAA-compliant authorizations for pixels are required.

The U.S. Department of Health and Human Services issued a bulletin to highlight the obligations on covered entities and business associates under HIPAA’s Privacy, Security and Breach Notification Rules when using online tracking technologies.

These tracking tools have caused a number of patient data security concerns and there are several class-action lawsuits, creating a new challenge for healthcare organizations.

In a new bulletin, HHS is addressing how online tracking technologies, like Google Analytics or Meta Pixel, collect and analyze information on how internet users are interacting with a HIPAA-regulated entity’s websites or mobile applications.

“Regulated...

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Topics: Govt Agencies, Healthcare System, HHS, HIPAA, Patient / Consumer, Privacy / Security, Provider
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