Lexology April 6, 2023
Yesterday, the U.S. Department of Health and Human Services, through its Centers for Medicare & Medicaid Services (“CMS”), finalized new rules related to Medicare programs, which include new restrictions on the marketing of Medicare plans.
HHS explained that the new rules take “critical steps to protect people with Medicare from confusing and potentially misleading marketing while also ensuring they have accurate and necessary information to make coverage choices that best meet their needs.” As part of the announcement of the new rules, Meena Seshamani, the Deputy Administrator of CMS and the Director of the Center for Medicare, said, “People with Medicare deserve to have access to accurate information when making coverage choices.”
Not surprisingly, the Federal Register notice announcing the...