Pharmaceutical Executive April 24, 2024
Running a healthcare practice is hard, filled with critical daily activities that aren’t covered in medical school. Patients need help with their insurance companies, staff needs help following up with patients—and everyone needs help navigating electronic health records. These pain points offer a prime opportunity for pharma brands to support physicians and to demonstrate true customer centricity. But is that enough?
Customer centricity and customer engagement
One core tenet shared by all successful companies: focus on pleasing your customers. That begins by providing a product or service that answers some customer need—but often stretches much further, with companies both providing direct added benefits and taking socially conscious actions that their target customers appreciate.
Companies that do this well tend to...
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