CNBC February 24, 2024
Key Points
– Apple’s Vision Pro headset starts at $3,499.
– The Vision Pro includes lots of pricey state-of-the-art parts.
– One estimate from research firm Omdia puts the “bill of materials” for the headset at $1,542, and that doesn’t include the costs of research and development, packaging, marketing or Apple’s profit margin.
The Vision Pro, the new virtual reality headset from Apple, can transport you to Hawaii or the surface of the moon.
It displays high-resolution computer graphics a few millimeters from the user’s eyes, all while allowing the user to control a desktop-like interface using their eyes and subtle hand gestures. The Vision Pro provides a preview of what using a computer could be like in five years,...
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